This statistic should be important to any brand that either has women as their primary target audience or within their scope of ideal customers. It seems if you want to reach more women and get them to buy your product or service, you need to be present on social media and aware of the influencers they are interested in. And this behavior is growing, as 78% of women are active on social media with a preference for Snapchat and Instagram.

When it comes to influencer marketing, over half of women made purchases due to influencer posts. The key to engaging this cohort through influencers is to be genuine and inspirational